"Femvertising" Summary

http://www.theguardian.com/lifeandstyle/2015/oct/12/femvertising-branded-feminism

This is an article about a new wave of feminism in social media, written by Nosheen Iqbal. Brands are using respect for women and their rights to promote themselves.

Some brands are using their campaigns to spread awareness of feminism such as Always, but other brands are simply using the hype of feminism to promote their brand.